Vita

Funerals come with a lot of expectations. Some people find comfort in tradition. Others want something different. Most just don’t know what’s possible. That’s where we come in.

Vita isn’t a funeral home. We’re a resource here to help you understand your options, whether that’s a church service, a home funeral, a direct cremation, or something entirely your own. We break down the process, clear up the confusion, and share ways to say goodbye that actually feel right.

We’re not here to tear down tradition. We’re here to make sure it’s a choice, not the only option. Whether you want a simple farewell, a sendoff under the stars, or a classic service with all the formalities, you deserve to know what’s out there.

No pressure. No sales pitch. Just the facts so you can decide what matters most.

Jude Mannion

Raised in New Zealand, Jude never took the usual path. Expelled from school at 14, she carved her own way into global corporate leadership. Seven years ago, she turned her attention to the funeral industry, frustrated by how expensive and impersonal it had become.

She’s not here to tear it all down. She’s here to make sure families actually know their options. Too often, people are pressured into overpriced, one-size-fits-all sendoffs without realizing they have choices. Jude is here to change that. She’s giving families the knowledge and freedom to create a farewell that feels right, not just what they’re told they have to do.

Geoffrey Byers

Geoff graduated from Arizona State and ended up in Seoul, South Korea, teaching ESL. When he came back, he found his way into marketing. That led to a mix of projects, including building a vegan community, running a wine shop, diving into e-commerce, and working in B2B. Now, he is writing and learning more about the funeral industry, figuring out what actually matters when it comes to saying goodbye.

He lives in Portland, Oregon with his five-year-old good boy, Odin.

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